Cargill said it was not completely halting production of the beef product, which is made at four of its five plants.
In another bid to counter the negative image of the product, Branstad will accompany fellow Republican governors Sam Brownback of Kansas and Rick Perry of Texas on a tour of a Beef Products Inc plant in South Sioux City, Nebraska, on Thursday.
Branstad, who said he had been eating the beef filler for 30 years, blamed the campaign against it on people opposed to any meat in the diet and said it could damage his farm state's economy. Iowa is dependent on raising livestock and the corn and soybeans farmers grow to feed the animals.
"There are groups out there that don't like meat consumption, who don't want people eating meat," Branstad said.
Any sharp pullback in demand for beef could put a significant dent in earnings of meat companies, which are gearing up for the spring outdoor grilling season.
Finely textured beef is made by taking the carcass scraps and heating them to separate the fat. Some producers spray it with ammonia to kill bacteria, and then add it to hamburger. The beef industry says the product is 98 percent lean meat.
(Additional reporting Meredith Davis in Chicago and Kay Henderson in Des Moines; Editing by Greg McCune and Bob Burgdorfer; Editing by Bob Burgdorfer)
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